How does individual behavior become political behavior?

Research into individual human behavior is as diverse as research on attitudes, values ​​research and personality psychology. In this book, their basics are first presented, later also their relationships with one another. Since causal hypotheses have to be checked as a rule in the context of researching individual human behavior, two further chapters deal with the possibilities of such a test and the collection of corresponding data. The practical relevance of the topics discussed is then demonstrated using two practical examples, authoritarianism research and empirical election research. In addition to a summary of the most important lines of argument, the final chapter provides a suggestion for considering the issues discussed when researching individual human behavior.

Important paradigms of personality psychology / The psychoanalytic paradigm / The behavioristic paradigm / The trait paradigm / Factor analytical approaches in personality psychology / The information processing paradigm / The dynamic-interactionist paradigm / The humanistic paradigm / Explanation of behavior through attitudes / Attitude definitions / Functions of attitudes / Attitude structures / Acquisition and change of attitudes / attitudes as predictors of (political) behavior / explanation of behavior through values ​​/ Rokeach's approach / Inglehart's approach / Klages' approach / Schwartz's approach / Renner's approach / Conclusion / The origin of the data / Classification of objects to be measured and instruments / measurement of "behavior" / measurement via recall questions (example: voter behavior) / measurement as "active process / interaction" vs. "illustration" / selected examples of methods Effects / change in the object of measurement through the measurement / measurement of changes over time / measurement with the help of Likert instruments / comments on the interpretation of measurement results / testing of causal hypothesis: the "daily bread" of social science / preliminary remarks / correlations in the ex-post Facto design / regression analysis / factor analysis / path analysis / non-experimental research designs with more than one measurement time / experimental research designs / significance tests for causal hypotheses / comments on the interpretation of the test of causal hypotheses