Writing blogs improves website traffic

5 Ways To Generate More Traffic For Your Website

1. Develop new content, reuse existing content and optimize it

Content marketing is one of the most sought-after marketing tools today, and it is clear how much it has grown in popularity since marketers ranked it as the number one way to increase sales in 2017.

But what exactly is content marketing?

According to the Oxford Dictionary, this is a type of marketing that involves the creation of online materials and content, which do not advertise a brand, but rather arouse interest in their products (our emphasis).

It's important to emphasize that content marketing is not the same as advertising - you're not promoting your brand, you're adding value to your audience.

In 2016, content marketing was part of the overall strategy in 90% of all companies.

The most common forms of content marketing are content for social media, case studies, blogs and newsletters. Competing with Facebook posts, blog articles, and other content that is re-released every second is difficult. But as long as you deliver content that adds value to your audience, it is likely to drive you more traffic.

Customer reviews are a great form of content that is constantly updated and that is authentic and useful to your potential customers by learning what to expect from your business.

In addition, you have various options for increasing the number of sub-pages on your website, which can affect the ranking of some of your top search terms. Think about including new category pages, blog articles, images, infographics or videos that will help your website keep its ranking and continue to attract new audiences.

Once you've started tweaking your content for certain keywords and using tools like SEMrush to track its performance, you can also tweak old content and improve the ranking of these pages by regularly updating their content. Remember: Google likes new content better than old.

A high ranking will always generate more organic traffic, so keep an eye on your old content as well.