How do I promote a website

Application homepage: Get your job online in 6 steps

The application homepage is a modern trend to creatively enhance the classic application and to stand out positively from the crowd. In addition, applicants can use it to perfectly round off their profile. However, in order to exploit the full potential of the application website, it must be set up correctly. A badly done website can also lower job opportunities. Here you can find out when and for whom an application website is worthwhile. There are also tips on structure, content and what to look out for when creating your own application website ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

What is an application homepage?

An application homepage is a kind of virtual business card. In addition to your contact details and the previous résumé, it also contains work samples, references, videos or downloads. The application website is thus a personal online presence with the purpose of increasing application chances, optimizing the job search and finding a suitable position more quickly. The application website can be created individually for this purpose.

You can expand your profile with the application homepage and draw a more comprehensive overall picture of yourself than would be possible with the scope of a classic application. And you can use it to be found online by HR professionals (see: Passive application). Because the site is a modern, rather unconventional way of applying, it falls under the so-called creative application.

Structure of your application homepage: structure and content

The structure of your application homepage should be clear and concise. The reader / HR manager must understand this intuitively. Ease of use and easy navigation are essential for your success. Ideally, the page is structured in the same way as application documents are. The simpler the structure, the better. You can use this scheme as a guide, for example:

  • Home page
    Like a cover sheet - with application photo, contact details, table of contents (clickable menus), brief profile and key strengths or qualifications. A personal greeting and explanation of the purpose of the page is always good.
  • Subpages with application documents
    The HR manager already knows them. For the sake of completeness, however, they are stored digitally again: application letter, tabular curriculum vitae, job references (more than in the written application).
  • Application video
    You can include your application video on another sub-page. Here you can introduce yourself again individually and let more of your personality shine through. For example, as a kind of anticipated interview.
  • Work samples, knowledge & references
    In this area, you can prove your suitability for the position in more detail: Everything that speaks for you goes there or is stored and linked there.

The content of your application website is based on the classic structure of application documents. These points should be found on your application website:

contact details

Name, address, email address. This information is essential for your application website so that interested HR or companies can actually get in touch with you. You can also add a note to your contact details that you would be happy to be contacted at any time or you can provide a mobile phone number under which you can be reached in any case.

curriculum vitae

As in the actual application, the résumé is also an important part of the application homepage. Present your previous professional career and provide additional information on the individual stations. A current application photo is definitely recommended on an application homepage - either together with the résumé or directly on the homepage.

personal profile

In order to present a better and as complete picture of yourself as possible, it is advisable to have a profile page on your application website. This is usually called "About me" and includes a short self-presentation:

  • Who are you?
  • What knowledge do you have?
  • What makes you special
  • What are you looking for?

Advanced and advanced training

If you are looking for a new job, your application website should be about your qualifications. Include training courses that are relevant to the positions you are applying for. This means that HR managers immediately know what skills you have.

Work samples

If available, you should definitely upload work samples to your application website. As in your application documents, you can make a positive impression right from the start with your performance. At the same time, you show interested companies how you work.

Download area

In order to make it as easy as possible for the reader of your application homepage, you should make all important documents and documents available for download as PDF files. Incidentally, this also applies to letters of recommendation or references, which you can also include and store there.

What are the advantages of your own site?

New ideas for applications often meet with criticism at first. Most HR professionals and applicants have internalized classic procedures so much that they initially reject new options. Too bad. In fact, the application homepage offers numerous advantages for applicants:

  • unique selling point
    In the selection process, candidates compete with countless other applicants. To get the coveted position, it is important to stand out from the crowd. This is exactly what you can achieve with an application website.
  • Information platform
    The classic application offers only limited space to address all relevant points with which you convince employers. A cover letter is limited to a maximum of one page, the resume to a maximum of three pages. On your own application website, however, you can offer all the information that appears important to you. The web space is unlimited.
  • layout
    Many applicants nowadays take advantage of the opportunity to apply digitally. However, online applications often leave little room for individuality. There is no space in the forms for graphic elements. In addition, applicants must pay attention to CV parsing in order not to spoil their job opportunities. Your own application website compensates for these disadvantages.
  • contacts
    Your application homepage opens up umpteen possibilities in the passive job search. Not only do you find potential employers. Companies can also become aware of you if your homepage is found and linked to your other profiles on the Internet. For example, you can refer to your application homepage on professional platforms such as Xing or LinkedIn and vice versa.
  • Proof of skills
    In some industries and professions, your application website can be a sign of your qualifications and skills. If you apply, for example, for a creative profession or in the digital and technical area where you have to work with homepages, you are already demonstrating your skills with your own design. The application homepage itself becomes the first work sample.

The disadvantages of the application website

  • expenditure
    The application homepage is an addition to your application - not a substitute. Means: You have to make a double effort. Not only for the usual application documents, but also for the digital ones. And not every HR manager will bother to visit and read your application website. So with your own website you have additional work. Especially when the routine or technical skills are missing.
  • Sources of error
    As with a normal application, you must ensure that the content on the homepage is always up-to-date and free of errors. This not only applies to spelling, but also to internal and external links. Broken links, long loading times or a poorly maintained website can ruin an otherwise good impression.
  • relevance
    Not exactly a disadvantage, but a point that can speak against an application website: The question of relevance for the position. In other words: an application website only makes sense if it suits the job. Anyone applying for a job as a professional driver does not need to prove any IT skills. A web designer, on the other hand, does. The question of relevance therefore leads back to the first point: is it worth the effort?
  • costs
    There are now numerous free providers that you can use to create an application homepage. However, this mostly refers to the basic version of a website. Or the free offer is only valid for the first year. Monthly tariffs are then around nine euros. Costs can also arise if you want to use your own domain with your name (which always looks more professional). On a free application homepage, your domain will usually look like this: YourName.Provider.com.

6 tips: How to create an application homepage

Whether you have programmed it yourself or not: When you set up an application website, you have to pay attention to the following points:

1. Choose a suitable design

Your application website should make a professional impression at first glance. The design plays a major role in this. Do not use too colorful a representation or many eye-catching graphics. Something like that quickly seems cheesy, dubious to unprofessional. As a rule, the following applies to your application website: less is more! Rely on a simple design that puts you and your qualifications in the foreground.

2. Create a suitable start page

The start page shapes the first impression. This includes profile picture, name, contact details, navigation aids and information on the content. Take enough time to design the start page perfectly and to provide it with all the important information. All other areas of your application website should be accessible from here. It should be clear who you are and what the aim of the application homepage is.

3. Ensure clarity

HR managers generally have no time. This applies to postal documents as well as to your application homepage. Nobody wants to spend a long time looking for the relevant information or have to click through countless pages. Your page should be as clear as possible and contain a clear structure. In this way, the reader can quickly and specifically find out more about you and your professional profile and expand their image of you - hopefully positively.

4. Pay attention to the completeness

Like your application documents, your application website should also be complete and up-to-date. This applies to all documents as well as to contact details. After the HR manager has left your page, no questions should be left unanswered. Means: A good application homepage always requires work and updates. Also important: As the operator of your own website, you are obliged to keep an imprint according to Section 5 of the Telemedia Act. Your first and last name along with your full address, e-mail and telephone number must be given.

5. Create value

An application homepage should round off and expand your profile. You should definitely offer added value in it. The homepage cannot simply contain the same documents as the application that you have already sent to the company. Why should you then click on your application homepage? Instead, the website should contain additional information, such as evidence of language skills or work samples.

6. Think about data security

The data that you present on your application website are certainly not intended for the public, but only for the eyes of the HR manager. Then you should think about data protection. Protect them, for example, with a password that you give to the HR manager in the written application. After all, you don't want your personal contact details, résumé or credentials to fall into the wrong hands.

The technical side: modular systems or WordPress?

If you want to create an application homepage yourself, you have various options. If you come from the IT sector or know how to create your own homepage, you are probably familiar with the following. But even without the relevant knowledge, your own homepage can be built quickly. There are various providers with whom you can put together your own website using a modular system.

First of all, you have to decidewhether you want to put everything on one page (called “one-pager” or “single-page website”) or whether you choose a start page with various sub-pages. The latter is particularly suitable for experienced applicants who want to present various projects or work samples on sub-pages.

Application homepage with modular system

So-called modular systems are ideal for beginners. There you can use the drag-and-drop function to add the desired elements to your website. Well-known providers are: Jimdo.de, Strato.de, Wix.com. Here you can often create an application homepage free of charge. However, prior registration is required. The providers of such modular systems have numerous templates and samples to choose from. Or you can have the application homepage created by media designers.

Application homepage with WordPress

The content management system WordPress is a bit more complex. It is free and offers numerous designs (so-called "themes") as well as plug-ins for individual design. However, you will need some knowledge of HTML and CSS for your application website. But you can read it.

The about.me page offers an option that is also free of charge, but with limited functionality. You can then put together a free profile with a photo, some text and additional links.

Checklist for your application website

  • Have you compared several providers?
    The various providers differ in terms of both costs and scope of services. Ideal for beginners who choose a provider who can help with problems.
  • Can you name the domain yourself?
    In any case, it looks more professional if you can only use your name. Pay attention to a serious naming. The same applies here as for e-mail addresses: A URL that contains your first and last name is generally suitable. It is better to refrain from creative experiments.
  • Is your application website encrypted?
    Make sure that your application website contains an SSL security certificate. On the one hand, it protects your site. On the other hand, it affects how well your page is positioned in search queries from Google.

The link to the application homepage you can enter it in the header of the cover letter or in the contact details in your CV. Or you can use a QR code that the HR manager can call up with his smartphone. However, the application page must then be optimized for mobile devices.

What other readers have read about it

[Photo credit: Karrierebibel.de]

Further sources and advice
Application tips
➠ Application templates
➠ 11 application forms
➠ ABC of application tips
➠ Application folder
➠ Application photo
➠ cover sheet
➠ Brief profile

Tips on the résumé
➠ CV in tabular form
➠ Resume templates
➠ Internships on the résumé
➠ hobbies on the resume
➠ Unemployment on the résumé
➠ gaps in the résumé

Tips for covering letters
➠ Cover letter
➠ Introductory sentence in the cover letter
➠ Final sentence in the cover letter
➠ Interests in the cover letter
➠ Strengths in the cover letter
➠ Attachment directory

Tips on the job reference
➠ Assess job reference
➠ Secret codes in the certificate
➠ Interim report
➠ Job description
➠ References & samples

Special applications
➠ Unsolicited application
➠ Internal application
➠ Discreet application
➠ Email application
➠ Online application
➠ Application as a temporary worker
➠ Application for mini jobs
➠ Application after termination