What is the story of River Island

The story of the British fashion label River Island began in 1948 on London's High Street. There the family business, under the direction of the founder Bernard Lewis, opened its first shop under the name Lewis Separates.

The story of the British fashion label River Island began in 1948 on London's High Street. There the family business, under the direction of the founder Bernard Lewis, opened its first shop under the name Lewis Separates.

In the course of time, the company changed its name a few times, in the meantime as Chelsea girl or Concept man was known in the market. It was not until 1988 that the label was renamed River Island and thus received its current name.

In 2009, River Island presented a line for maternity wear in addition to the popular women's and men's wear collections, and a year later the label launched a line for children's wear.

River Island's wide-ranging collections are designed by a large team of in-house designers, which the company claims is one of the largest design teams on the high street. This enables River Island to supply its stores with new styles on a weekly basis. Generally, the assortment of the label is in the lines Apparel woman, Apparel man and Apparel children divided. In addition to clothing, the River Island range also includes accessories, shoes, handbags and jewelry.

River Island attaches particular importance to the sustainable and environmentally friendly production of its clothing and uses only renewable energies for production. In addition, care is taken to use as little packaging material as possible and recycled and biodegradable materials.

According to its own statements, the company represents an ethical company policy and works exclusively with non-state companies that pay attention to hygienic working conditions and do without child labor and low wages.

In June 2008, River Island also became a member of Ethical Trading Initiative (ETI).

Today River Island sells in a total of nearly 300 stores in the UK and Ireland as well as Asia, Europe and the Middle East. The company now also offers a franchise concept.

style
River Island's fashion focuses heavily on trends and current trends in different subcultures. As a result, the label's collections have an almost inexhaustible range of looks.

Be it a collection in the style of 90s, gaudy disco outfits in cooperation with the label Pacha Ibiza or dresses, skirts and tops with ethnic patterns in a boho look - at River Island the most diverse styles are served.

This is also reflected in the variety of accessories that serve to complete the perfect head-to-toe look.

In addition to collaborations with other labels such as Pacha Ibiza, River Island regularly supplements its range with designer collaborations. In addition, in the “Design Forum” category, designers like Julian J Smith present their capsule collections specially developed for River Island at affordable prices.