Where does the color coding come from

Why pink was once the color for boys

Blue for boys, pink for girls. This is what the gender clichés of many fashion and product designers still often envisage. But that was not always the case - until the 1940s, the color pink was particularly popular with boys

The preference of girls for the color pink is still considered natural by many parents today. However, around a hundred years ago, the color pink was reserved exclusively for boys. Girls, on the other hand, were dressed in sky blue.

Pink for boys, blue for girls

The signal color red was seen in many cultures as a sign of masculinity and strength, which is why the color pink, known as "little red", was only used for boys. The delicate shade of red resembled the bloody stains that were found on the shirts of returning war soldiers and became the male convention in the clothing segment of many department stores.

In 1897 the men of the newly formed soccer club Juventus Turin played in pink jerseys and Ladie's Home Journal, a former leading women's magazine in the USA, wrote in 1918: "The generally accepted rule is pink for boys and blue for girls. that pink, being a more determined and bold color, is better for boys, while blue, being more delicate and graceful, looks prettier with girls. "

In the 1940s, the gender colors were reversed

There are several approaches to the reasons why the color stereotypes changed in the end: One widespread theory is that the work clothes of sailors and craftsmen "masculinized" the color blue. Others believe that the so-called "pink angle" also contributed to the spread of the new blue-pink color theory. Under National Socialism, prisoners who were suspected of having homosexual tendencies who were abducted to concentration camps had to wear this on their sleeves.

The new gender cliché was cemented after the first Barbie doll in bright pink packaging conquered the toy market in 1959 and pink quickly mutated into the favorite color of little girls.

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