What are some ecommerce companies


E-commerce, or eCommerce, is a complex term that comes from the English language. In German, 'electronic commerce' means electronic commerce or trade. It is part of e-business and generally includes electronic commerce, advertising, buying and selling goods and services on the Internet. The term has developed into one of the core business models in the network. A typical example of e-commerce is online shopping.

Features [edit]

So that the business processes and relationships in a company can be managed, selected information and communication technologies are used for electronic integration and interlinking of value chains. This primarily refers to the elimination of media breaks and organizational boundaries in business processes. The traditional processes in a company include diverse media breaks. The information data is disseminated in the respective company, between two companies or between company and customer by telephone, post, fax or in writing. An automated and electronic exchange of information rarely happens. The electronic handling of business processes and the targeted increase in the efficiency of business relationships are typical of e-commerce. The digital management of business relationships is also a typical aspect of electronic commerce.

Advantages and disadvantages [edit]

Advantages [edit]

  • The buying process can be carried out through e-commerce without any delay.
  • The potential customer can leaf through online catalogs right from home, select the desired product, pay for it online and buy it, so that the product is shipped promptly.
  • The advantage for the company is the close proximity to the customer.
  • The exchange of information between the customer and the service provider (by phone or email) is made possible.
  • E-commerce speaks for the good performance of the marketing measures and for the increasing professionalization of numerous companies (e.g. shop companies such as Amazon).
  • 24 hours service
  • quick response time to problems and discrepancies
  • Low transaction costs
  • Maximum convenience and optimal fulfillment of customer needs
  • high customer satisfaction

Disadvantages [edit]

  • No personal customer approach and personal communication between the customer and the company employee is neglected.
  • The procurement of information in the pre-sales area, the phase of processing an order and the phase of customer service in the after-sales area are included and take place exclusively on the Internet.

Trends [edit]

For many companies that are basically active in the online area, e-commerce means above all an optimal and very well developed business management. A statement can only be made about the importance of e-commerce on the German market if one takes a closer look at the statistics. According to a recent study by the Apple Retail Institute and Statistics.de, which examines the e-commerce market in Germany, the top 5 German e-commerce companies include well-known shopping portals such as Redcoon and Amazon. The study shows that Amazon holds first place with a turnover of 3.4 billion euros. The company is being tracked by Amazon. The first 100 companies were listed in the ranking, with eBay in the top 20. The study shows that the first companies in the ranking are also some of the most successful shopping portals in Germany. [1]

Another study shows the e-commerce turnover in Germany from 1999 to 2011 and a forecast by the HDE for 2012. The retail trade in Germany with e-commerce will generate 5 euros. In 2011 that was 113% less. [2]

Online / offline trading [edit]

Germans are spending more and more money on the Internet. According to another study from November 2012 entitled "The customer is king again", the following tendency emerges: Germans are spending more and more money on the Internet - mostly on books, music, films and video games - almost 70%, im This is in contrast to offline trading (or “shopping in the store”), where buyers spend less money on books, music, films and video games - only 20%. If you look at the offline shopping scene, Germans most often spend their money on groceries (71%). Online shoppers spend an average of 42 percent of their total consumer spending on the Internet. It can also be seen that customers are loyal to online shopping.[3]

References Edit]

  1. ↑ Comparison of the 100 largest e-commerce shops in Germany October 2012 (in millions). gruenderszene.com, Retrieved February 25, 2013.
  2. ↑ Comparison of e-commerce sales in Germany from 1999 to 2011 (in millions) statista.de, accessed on February 25, 2013.
  3. ↑ Comparison of the shopping channels in different product categories (in percent) in July and August 2012 esales4u.de, accessed on February 25, 2013.

Web links [edit]