What are some good mascot design companies

The Olympic Muppet Show

In the beginning, mascots had a simple task - as a talisman, they were supposed to bring good luck. The plush entertainers we know today began to appear more and more towards the end of the 1960s - at the same time as another success story: that of the Muppets. Kermit and his friends often appeared in commercials in the 1960s, and their advantages were quickly recognized: They are timeless, never in a bad mood and are highly recognizable. So it's a win-win-win situation. The International Olympic Committee saw this too. Games have had a mascot since 1968, which now not only represents the host country, but also brings millions into the coffers as a main component of merchandising. We have analyzed and traced the 25 previous mascots:

Tap a mascot to learn more about it.




The emoji tiger (Soohorang)
The second games in South Korea after 1988 are again symbolized by a tiger, this time in white. In Korean mythology, it stands for protection and trust. Its name is composed of «Sooho» (protection) and «ho-rang-i» (tiger). A popular Korean short message platform has already introduced the tiger as an emoji.




The motley one (Vinicius)
With the agility of a cat, the sense of balance of a monkey, arms and legs that can be stretched as required, the Pippi Longstocking mascot. It got its name after a vote from the well-known poet Vinicius de Moraes ("The Girl from Ipanema").



The grandson (Leopard, Sajka, Bely Mischka)
Many Russians would have liked to see Misha again from 1980. But that was not possible for legal reasons. In addition to the leopard and bunny, the OK delivered the bear Mishka, Misha's grandson - and was promptly confronted with allegations of plagiarism from Misha creator Tschischikow.



Industry to modern (Wenlock)
As a drop of steel with the camera lens of a surveillance camera as an eye and a taxi lamp on his head, Wenlock represented London from the industrial revolution to modern times. Wenlock was also the first mascot to have its own website.



The sidekick (Quatchi, Miga, Mukmuk)
Quatchi is a Sasquatch (Bigfoot), a mythical creature from North America similar to the Yeti. Miga is a wild mix of kermode bear and killer whale. Her friend Mukmuk, a rare marmot, was the so-called fan mascot and stole the show from the other two.



The significant ones (Beibei, Jingjing, Huanhuan, Yingying, Nini)
The five "Fuwa" are unsurpassed in number and symbolism to this day. They each represented a continent, a piece of Chinese culture, an Olympic ring, a Feng Shui element, a sport and an ideal of character. If you put their names together, it says: "Beijing welcomes you."



The icy ones (Neve, Gliz)
Why always animals when you can also have anthropomorphic snowballs and blocks of ice? The female snowball Neve and the male ice block Gliz were selected by a jury that also included the father of the Cubist dog from Barcelona 92.



The antiquities (Athena, Phevos)
Athena, the patron goddess of Athens, stands for wisdom, and her brother Apollo or Phoibos for light and music. The two figures are twins and symbolize brotherhood. Their strange appearance comes from the fact that they are modeled on ancient terracotta figures.

Salt Lake City


The mineral treasures (Powder, Copper, Coal)
The snowshoe hare, black bear, and coyote represent Utah's natural resources: powder, coal, and copper. The three friends, all of whom have pendants with petroglyphs, come from the same pen as the four Snow Owls of Nagano in 1998.



The first trio (Olly, Syd, Millie)
Actually, the Kookaboora Olly (based on Olympia), the platypus Syd (based on Sydney) and the Echidna Millie (based on the Millenium) should have symbolized the Sydney Games. But the star of the games was Fatso - the illegal mascot.



The split times (Sukki, Nokki, Lekki and Tsukki)
For the first time, four mascots were invited. The number of snow owls represents the Olympics - that is, the four years between two Olympic Games. The Snowlets were already sold out on the third day of the Games. They are available on Ebay for up to $ 350 today.



The computer generated (Izzy)
Izzy was the first computer-generated mascot for the Olympic Games. But it took a lot of revisions to get that far. He was also accused of looking like a sperm with sneakers. So it got a nose, thicker legs and stars in the eyes.



The royal children (Håkon, Kristin)
For the first time, two human beings symbolized the games. The couple was inspired on the one hand by the historical characters Håkon IV Håkonsson, King of Norway, and his aunt, Princess Kristin. In Viking costume, they stand for modernity and sustainability.



The cubist (Cobi)
The OK of Barcelona wanted to rebel a little against commercialization. The mascot should therefore not only be cute. The result was Cobi, a Cubist, Catalan sheepdog. Despite the unconventional appearance: The OK took around 23 million francs with him.



The name (Magique)
The OK quickly found the shape of the star and ice cube, but the name was difficult. Various studies were commissioned - without success. In the end, “Magique” was chosen, the word that came up the most in all of the studies.



The defendant (Hodori)
The friendly young Amur tiger with his traditional hat (sangmo) should stand for humor, courage and refinement. But not everyone liked Hodori. The breakfast cereal brand Kellogg’s threatened to sue the organizing committee - they saw too many similarities with their Frosties tiger.