How much do infographics cost

Infographic Marketing: How To Stand Out!

There is no doubt that it is very difficult to attract customers' attention these days. Whoever succeeds in this trick has a clear competitive advantage.

The first steps to the infographic: cost calculation and Brainstorming.

Arouse curiosity, reap many clicks

Regardless of the context Infographics used, they arouse curiosity. Not only because of the bright colors, but also because nobody has the time or inclination to read texts.

An infographic always wins against text and sometimes even against videos. Often times, infographics are even viewed because they are simply attractive - even if the topic is not relevant.

Other advantages of infographics are:

  • you receive Likes and Shareswhich can also be found in Social media impact.
  • They're showing up in the feed because Facebook Likes pictures.
  • They appear above the search results in Googlebecause Google gives image recommendations.
  • They connect your brand (Logo, colors) with a theme and strengthen your reputation.
  • They can be used both on social media and on your website.
  • They can be converted into flyers and posters.
  • They draw valuable ones SEO Links to your page.

What does an infographic cost?

The big question, of course, is: can you afford an infographic? There are three price ranges for infographics:

  1. homemade
  2. inexpensive
  3. premium

If you can work with graphics programs, you can create an infographic yourself. But there are also online tools that make this possible, there are many free of charge. While the end result is unlikely to be professional, the cost remains low. The time required for a non-professional is several hours. It can take 20-30 hours for an infographic, depending on how complex you want it to be.

A professional infographic can cost 100 to 500 euros. In this case you think for yourself which content and texts should be included in the infographic and hand them over to a graphic designer, perhaps with one sketch. This service can be obtained directly from a Design company order, because you only need the design and not a concept.

If you can do all the work one Agency want to leave, then the costs are of course higher. An infographic including Conception, Research, copywriting and design will cost 800 to 2000 euros, depending on how much Workload necessary is.

Infographics can be created on many topics. Here are some suggestions.

1. Convert a blog post

Reduce the effort involved in designing a Infographicby doing your best Blog posts transform into infographics. You don't have to do any new research and you already have the certainty that the topic is relevant. When you publish the infographics, also mention the blog post to get new visitors to your blog.

2. Explain a procedure

Procedures, i.e. how to achieve something step by step, are often very difficult for customers to understand. Texts don't help much. When you do the operations that are related to your achievements visualize, make life easier for your customers.

It is very likely that this type of infographic will be shared because of it authentic value for people has. If you are the education company, you have a huge advantage.

3. Answer a question

Surely there are questions that you hear from many customers. This shows there is interest and obviously this question is not being answered correctly (or no one wants to read the text answer) Answer this question in a simple way Infographiceven if it's short. That will also reduce the cost of the infographic.

4. Compare alternatives

Compare solutions for a problem in an infographic to help your customers decide.

It is very difficult for a customer to recognize and assess differences when these are hidden in long texts. A parallel comparison in an infographic is easy to understand. In this way, you convince customers to opt for your solutions. Again: the infographic can be used on your website, as a flyer, in direct mail or in social media.

5. Explain advantages

Often products or services offer one added valueThat the customer does not understand because he does not see all the consequences. The job of a good salesperson is to successfully demonstrate these consequences so that the customer's decision is easy.

A Infographic helps. Especially online because there is no direct human contact with the seller. But also as a poster or flyer in a specific situation.

6. Illustrate a trend

As a professional, you have a much better understanding of changes in your industry. Your customers get this Trends only very late with. With an infographic, you can demonstrate a trend and its consequences and thereby become a innovative company position.

7. Tell a story

A story or history in text form is usually boring, but not when it is presented visually. This type of infographic can be very interesting and the content is easy to research. It positions you as a veteran of the industry who has been around for a long time.

8. Provide a market overview

You can use this type of infographic as a Top of the market position. It may not bring as many direct purchases, but it can have viral value because it appeals to a niche audience.

Denes Lenard is the managing director at Design Delivery. You can easily order tailor-made designs from the online agency. In the Design Delivery customer account you always have an overview, while the Design Delivery team creates the designs individually. In the agency's portfolio you will find design examples and links to case studies.