How does timing affect the survey results
How to use feedback surveys in email newsletters
Newsletters are a great way to keep a wider audience informed of the latest developments in your business. And when done right, email newsletters can serve as an important part of digital marketing. But how do you know if the content, design, and general message you're sending out in your newsletters is “right”? Well, you really can't know unless you are using it Feedback surveys in your email newsletters…
This article was updated in April 2021.
This article takes a look at the various reasons why businesses are Newsletter How to get started with your very first newsletter and how you should use as part of your marketing strategy Feedback surveys in your newsletters to create value for your audience.
The Importance of Email Newsletters to Businesses
There are numerous reasons why companies incorporate email newsletters into their digital marketing strategy. However, one of the main reasons is the multi-year success of the entire email marketing, which is still considered to be one of the most effective marketing channels with the highest ROI. But, if you're not convinced yet, let's take a look at some of the other benefits of a newsletter ...
- Increase attention: Newsletters can be a great tool for letting customers and prospects know what you have to offer, how your business is performing, and what types of developments are happening.
- Get more business from existing customers: Serves as a portal for exchanging the latest updates and further developments for products / services with your existing customers. You can make the benefits of a new product clear, for example, without being too intrusive.
- Inform your interested parties: Provides potential customers with valuable information to aid them in their purchasing decisions.
- Build your contact list: Offer your visitors a free subscription to your newsletter in exchange for their email address. This is a great way to get your data for sales purposes.
- Increase the traffic on your website: Send links to articles or announcements from your blog through your newsletter to encourage visitors to browse your website.
- Increase the value of your products / services: Newsletters can be a great way to offer customers or prospects special offers such as discounts or offers on packages or services.
Create a successful first newsletter
Believe it or not, newsletters have several elements that make every single one of them a success. Here are a few things to keep in mind when creating your first newsletter:
Unfortunately, there is no universal “perfect time” to send out a newsletter. And because of this, the timing is actually very company-specific. To determine which time is best for your business, it's helpful to consider these four factors: your own workflow, your audience, what your competition is doing, and your company's goals.
By workflow, I mean a time / date that best suits you. For most marketers, the easiest thing to do is to choose a specific time that you can work any day, week, or month (depending on the frequency of your newsletter) and that you can agree to. This consistency gives your newsletter a better chance of becoming routine reading for your audience.
Your audience is the next factor to consider. Try to imagine what days of the week or what times of the day your audience is most likely to open your newsletter. This can be difficult, but getting your newsletter out at the right time can make all the difference.
And what are your competitors doing all the time? Whatever they do, don't sync your efforts with theirs. The goal is to be the only new newsletter in your inbox.
Finally, think about the goals you are pursuing with your newsletter. For example, if you're sending a link to a really long article, sending it out in the morning before work, when most readers don't have time to read 2000 words, is probably not ideal. As an alternative, try sending it out over the weekend.
However, if you want better guidance, you can try following the tips in this guide.
There are also some important factors to consider when designing your newsletter. These include mobile readability, the length of the text (and the division of the paragraphs), the image sizes (larger images may take longer to load) and the font usage. For a good list of design tips click here.
Source: The Digital Journal
Subject lines are vital in email marketing. You are the first impression your reader has of your newsletter and you can determine when to open or delete the email. The subject line needs to be both fascinating and informative for your readers. Here are some tips on how to write a memorable subject line.
It's important to choose content that you know will be useful to your readers. Choose articles that are worth reading and relevant to your audience. Whenever you have new product releases or market updates, be sure to incorporate those as well, as they will show your readers that you are innovative and evolving, while at the same time showing that you want to educate them on more general topics. It can also be helpful to include exclusive offers or discounts to motivate readers.
Collect, analyze and manage your feedback
Experience the advantages for yourself ...
Now, in order to improve your efforts, you need to test your efforts. It's time to start monitoring your newsletter's performance. After all, most companies struggling with newsletters (and email marketing as a whole) can often attribute their struggles to a lack of understanding and engagement with the target audience. They have no real idea how their email was received by their readers. However, feedback can be a great way to test your uncertainties about your newsletters. It gives your customers the opportunity to share their thoughts and perceptions about your email and the information it contains.
Was the content relevant? Was it useful? Was the advertisement relevant to these readers? Do your readers have any suggestions on how you can improve?
Those are the gaps this feedback will fill in for you, which brings me to the next and final section ...
Use of feedback surveys in your newsletter
In email marketing, click-through rate (CTR), bounce rate, open rate and conversion rate are the most frequently used metrics. There's no doubt that these are useful metrics to collect, but they don't tell you the full story like feedback ...
Here are some tips on how to use feedback surveys in your newsletter.
What should you ask?
- Make it short and sweet. Keep the question (s) short and sweet. Often times, the more questions you ask, the fewer answers you will get. Make sure your readers can grasp the text quickly.
- Ask questions that match your goals. You can use questions that will steer your customers in the right direction regarding the feedback you want to get from them.
- Use smart, open-ended questions. If you give your readers the opportunity to provide open feedback, they are more likely to get a more detailed answer.
When should you ask?
- Ask for feedback at the bottom of your newsletter. Only when your readers have read the newsletter will they be able to give you feedback.
- Only use it if you know you can act on the results. If you can demonstrate a real change based on the feedback you have requested, it will increase the response rate in the future and stimulate your readers. Therefore, it is important that you have the resources to respond to your feedback responses in a timely manner.
How should you ask?
- Keep it simple As mentioned earlier, don't complicate the process with multiple or overly detailed questions.
- Let readers know what you will do with their feedback. Readers are much more likely to give you feedback if they know why they are giving feedback. For example, let your readers know that with their feedback you intend to improve all future newsletters. If your readers know that this is something that is really going to change for the better, they are more likely to take the time to send the feedback.
- Make sure you have an effective tool for collecting newsletter feedback. There's no need to manually collect and analyze your feedback ... Try using software that has built-in email feedback services.
Collect feedback in newsletters with Mopinion
In addition to website and mobile feedback solutions, Mopinion also offers feedback for your newsletters that can be used to improve performance. Users can easily add a form to their e-mail by copying a ‘e-mail snippet’ from the platform and pasting it into their e-mail. You can choose from rating options such as Thumbs Up / Down, Net Promoter Score (NPS) and Customer Satisfaction (CSAT) as well as an open text section.
Mopinion also added an exciting new newsletter feedback feature ...
Customize the (e-mail) target page with the website background
Mopinion users can use a web page or an HTML version of a newsletter to create a background for their public email landing page. This is the page your visitors will be sent to when they provide feedback (e.g. a score or a thumb rating in an email). The background can now be adjusted so that visitors feel as if they are still on your website and not on a landing page. When you step away from the form, you will see your newsletter or website as the page you are on.
Would you like to learn more about how our email feedback solution works? Or are you curious about some examples of feedback survey templates? Check out the feedback templates for email campaigns in our survey marketplace.
ARE YOU READY TO SEE MOPINION IN ACTION?
Would you like to learn more about Mopinion's all-in-one user feedback software? Don't be shy and try our software. Would you like something more personal? Book a demo. One of our feedback professionals will guide you through the software and answer all of your questions.
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