Which is the best digital marketing institute

15 ideas to improve your marketing know-how

Never before have there been so many opportunities to learn online. Whether conferences, seminars, courses or other activities, there are endless possibilities to call up valuable information with just a few clicks.

Of course, attending an event in person is always something different than logging in online. However, a huge advantage of the digital events and courses we have selected for you is that you stay up to date on all things inbound marketing and inbound sales, while at the same time you are safely at home and comply with social distance regulations - and who does not like to work in Pajamas?

Let's take a look at the 15 most exciting online events of 2020, with which you can expand and deepen your know-how in the areas of digital marketing and sales.

The "must-see" events for digital marketing and sales


One of the major event categories that dominated the marketing pros' calendars in recent years has been conferences. These are now the hardest hit by the quarantine and lockdown situations around the world. The organizers' basic idea: to give participants practical experience and the opportunity to network with other inbound marketers.

Fortunately, all is not lost! Some conferences have overcome this hurdle and have been repurposed to broadcast online instead - including two of the largest inbound marketing conferences of the year.

Without a doubt, INBOUND, HubSpot's annual inbound marketing conference, is one of the biggest highlights around the topic of digital marketing. Fortunately, COVID-19 is not in the way. The two-day online event will take place as planned in September to give you the latest updates from the world of inbound marketing.

Described as one of the largest digital marketing events, DigiMarCon is a three-day online conference for both marketing professionals and beginners.

Tickets for the event in November are already on sale in advance. So grab yours if you don't want to miss the lectures from companies like Microsoft, Facebook and PayPal!


In addition to online conferences, webinars are of course an ideal opportunity to learn more about the marketing and sales challenges in your industry and to find tips and tricks for the growth of your company. Thousands of webinars are available - either on demand or on a specific date. Here are our favorites:

HubSpot offers a variety of webinars on a range of topics, including content ROI, video marketing, and SEO. HubSpot's free resources, made available by knowledgeable industry experts, are a fantastic way to get in-depth information on a wide variety of topics.

  • Content Marketing Institute

The Content Marketing Institute (CMI) also offers numerous free webinars on inbound marketing and inbound sales. There are several B2B focused options available on demand over the next few months.

In short, CMI's webinars are the perfect solution for anyone who wants to learn more without getting lost in information. Some of the highlights are:

  1. The Power of Personalization will teach you how to do personalization right. The release date is planned for June 3rd.
  2. Maximizing Your Marketing Potential in an Uncertain Business Climate - ideal in uncertain times. This webinar offers an insight into how marketers find their way in times of change.
  3. The ContentTECH of tomorrow explores how you and your company can react to a constantly evolving world, especially with regard to your content strategy.
  4. How to Solve the Mystery of Content Performance helps you understand which content works best for your target group.
  5. The Extra 1% ": Delivering a Memorable Content Experience gives tips on curating high-impact content that is highly relevant to your target audience.

You can find a list of all webinars here.

Even though this series of webinars is a few years old, it still has some interesting information ready for you. Bonus for German speakers: many videos are also available in German.

The “must-know” resources for inbound marketing and inbound sales

The conferences and webinars listed above are an important source of information for inbound marketers and sales teams. However, the right impact only develops when you apply your newly acquired knowledge in your company.

Courses and certifications are the ideal next step to further develop your skills and to apply your know-how to your business. In the following you will find a selection of different sources of information and special courses that are sure to be useful for you.

Courses and Certifications

Of course, this list wouldn't be complete if we didn't mention the HubSpot Academy. Among other free offers, the HubSpot Certifications and HubSpot Courses are extremely good resources that are even worth checking out in your spare time.

For example, the free inbound marketing certification allows you to learn about inbound marketing tactics that range from "content creation to social advertising to lead conversion and nurturing".

The HubSpot Academy also offers a free content marketing certification, which has over a dozen courses and covers all the basics. A course offer not to be missed!

Google's Digital Garage offers a variety of useful learning opportunities to help you develop your digital marketing skills. For example, you can get a certification in the fundamentals of digital marketing, a “Grow with Google” program.

This certification not only opens the door to proven standard courses, which in themselves are full of information. You also have the opportunity to take part in personal workshops and much more!

If this doesn't pique your interest, Google offers an additional 125 courses on a variety of digital marketing topics. You will surely find something suitable for you.

As the cornerstone of social media in B2B marketing, LinkedIn offers a range of online courses to help you get the most out of your social media presence.

These offers are not always free of charge. But the content of these courses, accompanied by high quality graphics and expert speakers, is well worth the price.

Ahrefs, one of the leading SEO software providers, has a program called Marketing with Ahrefs to help you familiarize yourself with Ahrefs-specific SEO features as well as general SEO tools and tactics. This gives you the know-how to improve the SEO performance of your company.

In addition to SEO offers, Ahrefs has a Blogging for Business course in its program, in which you learn how to "let your blog grow beyond 100,000 monthly visitors and convert thousands of your readers into paying customers". Sounds promising in any case!

On the SEMrush academy platform, you will find dozens of extremely well-structured courses that will provide you with a lot of helpful knowledge about SEO.

Whether you're learning about technical SEO, keyword analysis, or just doing a basic overview course, the SEMrush Academy will help you achieve your goals. The possibilities are endless!

  • Social Media Marketing Specialization

Coursera offers an enormous number of courses and certifications that also cover subjects outside of digital marketing, such as arts, humanities and languages.

Relevant options include the Social Media Marketing specialization course taught by Northwestern University. With quarterly updates, the course is guaranteed to stay relevant no matter when you take it.

The course promises to achieve two goals: to provide you with "the tools of social analysis and knowledge that will help you become an influencer on social media"; and offer resources to "build a complete social media marketing strategy - from consumer insights to metrics".

  • Digital Marketing Specialist

The Digital Marketing Specialist course from e-learning provider Simplilearn is tailored to various digital subject areas, including:

  1. SEO
  2. Social media
  3. Pay-per-click
  4. Conversion optimization
  5. Digital analytics
  6. Content
  7. mobile
  8. Email Marketing

Udemy offers a variety of social media marketing courses and other online training courses on many aspects of inbound marketing in the Marketing category. Other interesting offers are the courses Social Media Ethics and Advanced Social Media Marketing for Picking up Clients.

  • Certified Professional Sales Person (CPSP)

Finally, we recommend this program from the National Association of Sales Professionals. The certification promises to shorten your sales cycle, to overcome objections effectively, to create a better customer experience with the aim of achieving more conversions.

It has already been easier to implement your growth strategy effectively. At the same time, there have never been as many tactics and tools as there are today to support you in the best possible way in the growth of your company.

Even in times of social distancing, marketing experts and B2B companies have numerous unconventional opportunities to further develop their digital marketing and sales strategies. Stay up to date, expand your know-how and, best of all, register for one of the offers presented above!