How is a letter of motivation written?

10 points for a perfect cover letter

Your letter of motivation

Otherwise, letters of motivation are often required when awarding extraordinary scholarships, grants or when applying for a place at a university or technical college. In connection with the job search or the application documents, the letter of motivation is also nothing new.

The letter of motivation includes everything that does not belong in the cover letter or in the résumé. In the letter of motivation you can go into your past in more detail and write about your knowledge and skills. You can also let your creativity run free and mention everything you would say during the interview. Be honest and open, present your strengths and your weaknesses. There is also space in the letter of motivation for career goals and professional wishes. When writing a letter of motivation, it should also not be neglected that you respond to the advertised position and not send a generalized text. Take this time, because this is exactly what will set you apart from the other applicants and you can already collect your first points.

When does it make sense to include a letter of motivation?

  • With high competitive pressure
  • The requirements of the advertised position are not in the curriculum vitae
  • Letter of motivation is required
  • Job in the creative industry

10 tips for the perfect cover letter

What does such a letter of motivation for the job market actually look like and what should it contain? There are no precise specifications for a letter of motivation compared to a résumé or a cover letter. So you can let your creativity run free and emphasize your personality. Even so, there are a few formal rules that you should keep in mind when writing a cover letter. We have summarized a few points for you here:

  1. Use the same Font and font size for the headings and the body text as in the cover letter and résumé.
  2. layout - Let your creativity run free and make the content interesting.
  3. The letter of motivation should not exceed one A4 page To be long.
  4. Useful ones are suitable for easy readability and clarity Subheadings very good.
  5. The same applies here: No spelling and grammatical errors! If you're unsure, have someone proofread.
  6. The specification of place and date do not forget!
  7. Write asSubject "Letter of motivation" in the subject line or motivational introductory words.
  8. The personal greeting of the recipient is important. If you don't know the contact person, find out! Contact the company by phone and let them put you through to the appropriate HR manager.
  9. As Closing words you can say that you are looking forward to a personal interview.
  10. Finally, the letter of motivation sign.

Pay attention to the appropriate form of the letter of motivation, divide it into introduction, main part and conclusion.


  • To arouse interest.
  • Brief introduction - Who am I. What am I doing.
  • Why am I applying? Show interest in the company and respond to the advertised position.


  • Mention your qualifications, skills, and experience.
  • Write why you want this job and why you are the right person for it.
  • Mention your previous tasks in previous positions and tasks which you liked and which less.
  • Address your career goals and also the goals you want to achieve in the company.
  • Give examples of successes in your working life so far.


  • Briefly describe your hobbies.
  • Write a final sentence, perhaps with a question.
  • Express your wish for an interview.
  • Then add your name and signature at the end.


The letter of motivation is similar to the actual cover letter for your application. The difference is that you can add your personal touch to the letter of motivation. You also have more space to better describe and emphasize strengths and advantages. The letter of motivation should be based on the following questions:

  • Why should I get the advertised position?
  • What can I contribute to the success of the company?
  • How can I benefit from the company as an employee?

Pick up important requirements of the job advertisement and address them based on the question mentioned. You can describe your preferences or personal values ​​in a little more detail in the letter of motivation than in the cover letter. However, you shouldn't overdo it either, otherwise you will quickly be mistaken for arrogant and excessive. When formulating your letter of motivation, you should dispense with the subjunctive such as would, would, could, etc. This weakens your statement and makes you seem insecure. Finally, don't forget to invite you to a personal interview. Here, too, you write actively and ask for it. The subjunctive is out of place here again. An example:

Bad: I would be very happy to receive an invitation to a personal interview!

Better: I am very much looking forward to an invitation to a personal interview!

If you want a rough orientation for your letter of motivation, you can find a variety of templates on the Internet. But only use this as a rough framework for your own, personal and original letter of motivation. Under no circumstances should you copy entire sentences or even paragraphs from templates - the experienced HR managers will notice and your chances of getting the job are gone. With your résumé, application and letter of motivation, you now have all the tools you need and you are well prepared to make a good impression on the HR staff.

To arouse interest

When writing a letter of motivation, it is important that you do not write a novel, but attract more attention with every line.

  • Include questions - "Why should you choose me exactly?"
  • Creative headlines - "You should know that about me!"

The perfect introductory sentence is often the biggest hurdle. That's why the sentences don't always start the same way. Be creative with the sentence order and try to start and shape it differently and interestingly and do not write it in the subjunctive.


In short, the letter of motivation is a way to present yourself more extensively alongside your résumé and cover letter. You can go into more detail about your skills, qualifications, wishes and career goals. Your letter of motivation should not be a novel, however, but should be exciting, informative and creative. Include questions in your writing and use different sentence beginnings.

Before you send your letter of motivation, make sure that you:

  • have no spelling or grammatical errors.
  • Use the same form and font for your CV, cover letter and letter of motivation.
  • do not write more than one A4 page.
  • use a nice structure that is easy to read. (Paragraphs)
  • addresses the HR manager by name.
  • adapt each letter of motivation to the advertised position.
  • haven't forgotten your signature, place and date.

We wish you every success with your application and we hope that we have helped you with your letter of motivation.